July 22, 2008 || Posted by Rick Stringer in
General
The man behind the dwarf, Tee Morris, had announced on his podcasts a promotion dubbed “Billi’s Crazy Eights”, its name coming from the release date (08-08-08) of the next Billibub Baddings mystery, The Case of the Pitcher’s Pendant. He then discovered his Crazy Eights promotion coincided with award-nominated Fantasy author Philippa Ballantine celebrating her birthday and the release of her next novel, Digital Magic
. After some playful name-calling and serious brainstorming, these two authors are teaming up from their respective hemispheres for “Double Trouble” where their fans will visit Amazon.com on August 8, 2008 and send both books up the Amazon charts.
“Double Trouble is where Pip and I make 08-08-08 our day on Amazon,” says Tee. “Between our respective podcasts, mailing lists, and a media blitz spanning across podcasts and live radio shows, we’re asking our readers and listeners to buy The Case of The Pitcher’s Pendant and Digital Magic. Our goal is to get not one but two Dragon Moon titles into Amazon’s Top Ten lists.” Authors Scott Sigler and Seth Harwood accomplished similar feats on their own Amazon Days (Sigler on April 1, Harwood on March 16), but this promotion will be the first time two authors are working together to dominate Amazon’s charts. “Double Trouble just made sense to us,” Tee continues. “We’re currently collaborating on both our podcasts (MOREVI: Remastered and Chasing the Bard), both new titles are sequels to award-nominated books, and bottom line — we work well together.”
For Pip, this kind of promotion is important, considering her location. “There is strength in numbers, even if that number is two,” she jokes. “Tee and I are pooling our promotional resources together, and that will make a difference on August 8.” A good part of their promotion is viral marketing: getting this date out across four podcasts, circulating both original and fan-generated desktop artwork, free PDFs offered before the print release, and encouraging listeners to spread the word thought blogs, Twitter, and other social marketing venues. “Authors now have the ability to introduce works to audiences globally and build a fan base,” Pip states. “This is particularly valuable to authors like me on the other side of the world. A promotion like this is not only innovative, but a great example to the publishing industry of podcasting’s potential as well as other Web 2.0 initiatives.”
Visit Amazon.com on August 8, 2008 at 8:00 a.m. PST-USA to order The Case of The Pitcher’s Pendant: A Billibub Baddings Mystery and Digital Magic
. Additional information on the two authors can be found through their respective podcasts, The Survival Guide to Writing Fantasy and Whispers at the Edge.
Their voices can also be heard in the podcast novels MOREVI: Remastered and Chasing the Bard, and (of course) in The Case of The Singing Sword.
NOTE: We have included the PDF for The Case of The Pitcher’s Pendant: A Billibub Baddings Mystery. Tomorrow we will post a link to Digital Magic.

The Case of The Pitcher's Pendant: A Billibub Baddings Mystery:
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